British protection specialists Forcefield Body Armour have completed a deal that will see the UK’s largest cycle distributor, Madison, be exclusively responsible for the supply of its CE approved armour range to the cycle trade in the UK and Ireland.
With over two decades of experience Forcefield have built a reputation for designing and producing high quality CE approved protection for motorcycling and snowsport and have used that knowledge to produce a range of body armour for MTB and BMX riders, and in line with their current marketing strategy have been looking for a suitable partner for what Forcefield see as a very important market sector that requires the knowledge and skills of a specialist distributor.
Commenting on the deal Matthew Dawson Forcefield’s Director of Sales and Marketing said ‘To team up with Madison is perfect for Forcefield and we are very excited about the extra exposure this will give the brand, with our experience and implementation of CE testing we know the products are ideal for the cycle market, we shall be working closely with Madison, and drawing on their expertise to make sure the brand expands and grows in this sector.”
Madison is the leading and fastest growing distributor of cycle, MX and freesports products in the United Kingdom, with over 30 years’ experience within the industry.
“The all new and highly innovative no-compromise Forcefield protection range for MTB and BMX riders is a great addition to the Madison portfolio and a gap we have been wanting to fill for some time. This is a British brand, tested to the highest standards and engineered to meet the unique demands of British riders." Dominic Langan, Madison CEO.
The Forcefield Protection range is designed and tested to CE Standard’s, regarded by many as one of the world’s most in-depth and rigorous testing standards. This, in addition to the breathable and mouldable features of the range really make Forcefield products stand out from the crowd.
With the addition of Forcefield to the Madison brand portfolio comes a close working relationship between the two companies as we seek to establish Forcefield within core cycle retailers throughout the United Kingdom and Ireland.